Website Design

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New Website or Redesign

Would you like a beautifully designed, functional, revenue generating website for your ecommerce or lead generation business?

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Search Engine Optimisation

Do you want your website to show up in your industry or local search results to bring you more relevent traffic? 

Digital Marketing

Digital Marketing Strategy

Get to the next level on your digital journey with an effective digital marketing strategy appropriate for your stage and budget.

Digital Marketing Mentoring

A digital marketing mentor can help you bridge the digital knowledge gap

Available Grants

Trading Online Voucher

Claim up to €2,500 towards your website development or marketing.

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Feasibility Study Grant

Claim up to €15,000 to test your new business idea including website and marketing.

Let’s Talk

Arrange A Call

Would you like to discuss your project, perhaps with a view to receiving a quotation?

Call us now on : 01-280 9248 or book a call using our online diary.

Get To The Next Level On Your Digital Journey With An Effective Digital Marketing Strategy

Digital Marketing Strategy

Developing A Digital Marketing Strategy

A digital marketing strategy is an integrated roadmap of the commercial results you want to achieve through your digital marketing efforts.

Unless you have deep experience in digital marketing, creating a strategy can be a daunting task.

We can help you understand what is possible for you, what you should expect, what it will cost to implement, and how long it will take to work.

An integrated digital marketing  strategy should consider all digital channels including organic and paid for both search and social.

You will work with a digital consultant who has over twenty years experience in online strategic business development.

We offer digital marketing strategy to microbusiness, start-ups and SMEs who are involved in online lead generation or early stage eCommerce. This can be either B2C or B2B.

How We Work

We first seek to understand your business, what stage you are at on the digital journey, and what you hope to ultimately achieve.

We then conduct detailed research in your market to bring to the discussion.

Digital Nirvana

We believe that every company should work towards what we call digital nirvana. This is when you reach a point in your journey where you can predict the commercial results you will achieve from your digitial marketing spend.

Speak To Us About Digital Marketing Strategy

Find our how we can help you or your marketing team. Call us now on 01-280 9248 for a discussion about digital marketing strategy or schedule a call with our online diary.

Strategic Design

The front-end design of your website is only one part of what makes it fit for purpose. The back-end technical elements you don’t see can make a big different to the user experience and the overall commercial success of your website. Areas such as search engine optimisation,  conversion rate optimisation and user experience can impact the sucess of your digital marketing strategy.

Conversion Rate Optimisation (CRO)

Conversion rate optimisation is the science of maximising business from your website visitors. It is about tracking the end-to-end data of the conversion funnel to see what is working well, and what needs improvement. The data tells you where to prioritise your design efforts, for example on better content, more focused landing pages, a better shopping basket experience, more effective call to action or your on and off-page SEO. CRO is all about looking at design from a commercial perspective and understanding the commercial impact of design decisions based on the data.

Search Engine Optimisation (SEO)

Search engine optimisation is a long term investment that can have a big payoff commercially for companies who are willing to be patient and do what is neccessary to build for the future. At the very least your website should be set-up correctly so that on-page SEO is always done, correctly done and easily done. There is no excuse for any website developer to neglect this important aspect of web design.

User Experience (UX)

A good website design is functional, intuitive and easy to use, with no unnecessary baggage. To be fit for purpose a website must visually communicate to your potential new customers the value you offer and include a call to action that is clear and unambiguous.

Setting Up eCommerce

What is the best website option for your eCommerce business? Should you use a platform like Shopify to create your eCommerce website? The decisions you make at the design stage can effect your success for years to come. There is no one right answer as it will depend on many factors. What type of products you sell, and how many you have. Do you just sell in Ireland or into multiple countries? Do you need multiple currencies and tax options? What kind of delivery options do you  need?

Digital Marketing

Nirvana in digital marketing is when you reach a point in your journey where you can accurately predict the commercial results you will achieve from every euro spent on digitial marketing. For example, a 20:1 return on markeiting investment (ROMI) where every €1,000 you spend brings in €20,000 in revenue. Reaching this point should be the aim of every digital marketing team. It requires a deep understanding of online, end-to-end attention to detail, and effective data gathering.

Digital Marketing Strategy

A digital marketing strategy is an integrated roadmap of the commercial results you want to achieve through your digital marketing efforts. It should include organic and paid for both search and social channels. Unless you have deep experience in digital marketing, creating a strategy can be a daunting task. We can help you understand what is possible for you, what you should expect, what it will cost and how long it will take to work.

Online Lead Generation

Online lead generation is all about end-to-end attention to detail. We can help you setting up online campaigns to maximise results and ensure no value is lost through lack of understanding.

Search Engine Optimisation (SEO)

Search engine optimisation as a marketing strategy is a long term investment that can have a big payoff commercially because SEO reaches potential customers that no other channel can reach. We can help you bring more releveant traffic to your website through off-page, on-page and technical seo.

Paid Campaigns (Search and Social)

Paid search campaigns like Google Ads and paid social campaigns through Facebook or Instagram can bring a high return-on-investment. If you are starting out then budgets can be small while you discover what works and ramp up as you achieve the results you are happy with. We can provide a best practise strategy and set up the implementation of the campaigns.

Digital Marketing Strategy

A digital marketing strategy is an integrated roadmap of the commercial results you want to achieve through your digital marketing efforts. It should include organic and paid for both search and social channels. Unless you have deep experience in digital marketing, creating a strategy can be a daunting task. We can help you understand what is possible for you, what you should expect, what it will cost and how long it will take to work.

Online Lead Generation

Online lead generation is all about end-to-end attention to detail. We can help you setting up online campaigns to maximise results and ensure no value is lost through lack of understanding.

Paid Campaigns (Search and Social)

Paid search campaigns like Google Ads and paid social campaigns through Facebook or Instagram can bring a high return-on-investment. If you are starting out then budgets can be small while you discover what works and ramp up as you achieve the results you are happy with. We can provide a best practise strategy and set up the implementation of the campaigns.

Search Engine Optimisation (SEO)

Search engine optimisation as a marketing strategy is a long term investment that can have a big payoff commercially because SEO reaches potential customers that no other channel can reach. We can help you bring more releveant traffic to your website through off-page, on-page and technical seo.

Digital Marketing

Nirvana in digital marketing is when you reach a point in your journey where you can accurately predict the commercial results you will achieve from every euro spent on digitial marketing. For example, a 20:1 return on markeiting investment (ROMI) where every €1,000 you spend brings in €20,000 in revenue. Reaching this point should be the aim of every digital marketing team. It requires a deep understanding of online, end-to-end attention to detail, and effective data gathering.

Trading Online Voucher Scheme

Let’s Talk

CALL :  01-280 9248

or schedule a call using our online diary