A Digital Marketing Consultant Can Help You Bridge The Digital Knowledge Gap
For individuals or teams in microbusiness, start-ups and SMEs who do not yet have the full knowledge or experience required for online success, working with a senior digital consultant as a mentor can advance learning quickly and specifically where it is most needed.
How Does Digital Marketing Mentoring Work?
If you are involved in online lead generation or early stage eCommerce the goal of mentoring is to support hands on learning as you take your organisation to the next level on the digital journey.
You will work with our senior digital consultant who has over twenty years experience in online business development, both lead generation and eCommerce, in Ireland and internationally. (He also has a masters degree in coaching and mentoring).
Mentoring will focus on whatever areas of digital you need support with in your real world role. This can range from digital marketing strategy to technical website development, search engine optimisation, implementing google ad campaigns, or conversion rate optimisation.
Your mentor will coach you to do the work yourself, but also provide specific training and hands-on demonstrations where required.
We also work one-to-one with senior business people who manage digital teams and want to improve their understanding of online, including business owners, CEOs and CFOs. This often includes improving understanding of where to invest and the level of investment required at your particular stage of the online journey.
Digital Nirvana
We believe that every company should work towards what we call digital nirvana. This is when you reach a point in your journey where you can predict the commercial outcome you will achieve from your digital marketing spend. For example, a 20:1 return on marketing investment where every €1,000 you spend brings in €20,000 in revenue.
Reaching this point should be the aim of every digital marketing team. However, getting there requires tenacity, a deep understanding of online, end-to-end attention to detail, and effective data gathering.
A digital marketing consultant acting as a mentor can bring your attention to the areas where you need to improve, and show you exactly what needs to be done and how to do it.
Find our how we can help you or your marketing team. Call us now on 01-280 9248 for an initial discussion. The sooner you speak to us, the sooner you will discover for yourself why our deep experience of digital makes us such a valuable resource.
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